OUR HISTORY

Our journey begins when Luis Arzaluz decides to embark on creating a brand that would represent both himself and his future customers, driven by great ambition. That’s how the idea of ICONIC HATS was born—created and designed with love by our founder, for the most exclusive customers.

This year, the first concepts are born, which never saw the light because the designs and material selection still needed to be perfected. Our founder is so committed to creating truly unique pieces that he chose to refine them in order to launch something no one had ever done before.

At this point, the decision was made to carry out the first launch. Four models were ready, and they became a success in both the USA and Mexico, generating numbers the team had never imagined. This growth positioned the brand as one of the best emerging names in the cap market and allowed our founder to invest even more into the project. That’s why we call it The Iconic Year.

This year has been a milestone for the brand, as our designs continue to improve, our beautiful community keeps growing, and each day the future looks brighter and full of possibilities. At just 18 years old, our founder, Luis Arzaluz, created GRUPO L. ARZALUZ—integrating Iconic Hats as its flagship brand— a business group aiming to stand out from the rest. He also decided to become more present on social media and began his university journey. This is only the beginning.